## 'data.frame': 2240 obs. of 16 variables:
## $ Year_Birth : int 1970 1961 1958 1967 1989 1958 1954 1967 1954 1954 ...
## $ Education : chr "Graduation" "Graduation" "Graduation" "Graduation" ...
## $ Marital_Status : chr "Divorced" "Single" "Married" "Together" ...
## $ Income : num 84835 57091 67267 32474 21474 ...
## $ Kidhome : int 0 0 0 1 1 0 0 0 0 0 ...
## $ Teenhome : int 0 0 1 1 0 0 0 1 1 1 ...
## $ Dt_Customer : chr "6/16/14" "6/15/14" "5/13/14" "5/11/14" ...
## $ MntWines : int 189 464 134 10 6 336 769 78 384 384 ...
## $ MntFruits : int 104 5 11 0 16 130 80 0 0 0 ...
## $ MntMeatProducts : int 379 64 59 1 24 411 252 11 102 102 ...
## $ MntFishProducts : int 111 7 15 0 11 240 15 0 21 21 ...
## $ MntSweetProducts : int 189 0 2 0 0 32 34 0 32 32 ...
## $ MntGoldProds : int 218 37 30 0 34 43 65 7 5 5 ...
## $ NumWebPurchases : int 4 7 3 1 3 4 10 2 6 6 ...
## $ NumCatalogPurchases: int 4 3 2 0 1 7 10 1 2 2 ...
## $ NumStorePurchases : int 6 7 5 2 2 5 7 3 9 9 ...
## Year_Birth Education Marital_Status Income
## Min. :1893 Length:2240 Length:2240 Min. : 1730
## 1st Qu.:1959 Class :character Class :character 1st Qu.: 35303
## Median :1970 Mode :character Mode :character Median : 51382
## Mean :1969 Mean : 52247
## 3rd Qu.:1977 3rd Qu.: 68522
## Max. :1996 Max. :666666
## NA's :24
## Kidhome Teenhome Dt_Customer MntWines
## Min. :0.0000 Min. :0.0000 Length:2240 Min. : 0.00
## 1st Qu.:0.0000 1st Qu.:0.0000 Class :character 1st Qu.: 23.75
## Median :0.0000 Median :0.0000 Mode :character Median : 173.50
## Mean :0.4442 Mean :0.5062 Mean : 303.94
## 3rd Qu.:1.0000 3rd Qu.:1.0000 3rd Qu.: 504.25
## Max. :2.0000 Max. :2.0000 Max. :1493.00
##
## MntFruits MntMeatProducts MntFishProducts MntSweetProducts
## Min. : 0.0 Min. : 0 Min. : 0.00 Min. : 0.00
## 1st Qu.: 1.0 1st Qu.: 16 1st Qu.: 3.00 1st Qu.: 1.00
## Median : 8.0 Median : 67 Median : 12.00 Median : 8.00
## Mean : 26.3 Mean : 167 Mean : 37.53 Mean : 27.06
## 3rd Qu.: 33.0 3rd Qu.: 232 3rd Qu.: 50.00 3rd Qu.: 33.00
## Max. :199.0 Max. :1725 Max. :259.00 Max. :263.00
##
## MntGoldProds NumWebPurchases NumCatalogPurchases NumStorePurchases
## Min. : 0.00 Min. : 0.000 Min. : 0.000 Min. : 0.00
## 1st Qu.: 9.00 1st Qu.: 2.000 1st Qu.: 0.000 1st Qu.: 3.00
## Median : 24.00 Median : 4.000 Median : 2.000 Median : 5.00
## Mean : 44.02 Mean : 4.085 Mean : 2.662 Mean : 5.79
## 3rd Qu.: 56.00 3rd Qu.: 6.000 3rd Qu.: 4.000 3rd Qu.: 8.00
## Max. :362.00 Max. :27.000 Max. :28.000 Max. :13.00
##
Personal variables
Product Variables
## MntWines MntFruits MntMeatProducts MntFishProducts
## Min. : 0.0 Min. : 0.00 Min. : 0.0 Min. : 0.00
## 1st Qu.: 22.0 1st Qu.: 1.00 1st Qu.: 14.0 1st Qu.: 2.00
## Median : 154.0 Median : 7.00 Median : 57.0 Median : 11.00
## Mean : 277.9 Mean : 22.73 Mean :142.6 Mean : 32.47
## 3rd Qu.: 462.0 3rd Qu.: 28.00 3rd Qu.:189.0 3rd Qu.: 39.00
## Max. :1285.0 Max. :172.00 Max. :913.0 Max. :225.00
## MntSweetProducts MntGoldProds
## Min. : 0.00 Min. : 0.00
## 1st Qu.: 1.00 1st Qu.: 8.00
## Median : 7.00 Median : 22.00
## Mean : 23.41 Mean : 39.75
## 3rd Qu.: 29.00 3rd Qu.: 52.00
## Max. :176.00 Max. :224.00
## Comp1 Comp2 Comp3 communality
## MntWines -0.706 -0.486 0.439 0.927353
## MntFruits -0.800 0.281 -0.054 0.721877
## MntMeatProducts -0.844 -0.043 0.287 0.796554
## MntFishProducts -0.819 0.264 -0.114 0.753453
## MntSweetProducts -0.795 0.333 -0.064 0.747010
## MntGoldProds -0.638 -0.511 -0.571 0.994206
Variable Summary
## Education Income NumWebPurchases NumCatalogPurchases
## Graduation:1074 Min. : 1730 Min. : 0.000 Min. : 0.000
## Master : 529 1st Qu.:34236 1st Qu.: 2.000 1st Qu.: 0.000
## PhD : 440 Median :49118 Median : 3.000 Median : 1.000
## Mean :49705 Mean : 3.968 Mean : 2.363
## 3rd Qu.:65526 3rd Qu.: 6.000 3rd Qu.: 4.000
## Max. :94384 Max. :11.000 Max. :10.000
## NumStorePurchases Age Seniority Children Living
## Min. : 0.000 Min. :25.0 Min. :2621 Min. :0.000 couple:1332
## 1st Qu.: 3.000 1st Qu.:44.0 1st Qu.:2802 1st Qu.:1.000 single: 711
## Median : 5.000 Median :51.0 Median :2977 Median :1.000
## Mean : 5.681 Mean :51.9 Mean :2975 Mean :1.001
## 3rd Qu.: 8.000 3rd Qu.:61.0 3rd Qu.:3150 3rd Qu.:1.000
## Max. :13.000 Max. :76.0 Max. :3320 Max. :3.000
## Product
## active shopper : 259
## gold lover : 194
## inactive shopper:1253
## wine lover : 337
##
##
## 3 clusters 4 clusters
## Dunn's Index 0.1389 0.1476
Categorical variables
Numeric variables